Glendronach reveals its next visual chapter and a partnership with NADODI Kuala Lumpur.

In a grand celebration marking its brand relaunch, The Glendronach unveiled a new visual chapter in Kuala Lumpur, Malaysia, in early October 2024, welcoming esteemed guests for a day filled with elegance and enjoyment at the renowned restaurant NADODI. The venue was adorned in rich burgundy hues, inviting attendees to experience a new era for The Glendronach. The festivities kicked off with a refreshing cocktail featuring The Glendronach 12 Year Old, as guests captured smiles at the photo wall and explored product displays that vividly showcased the essence of this Highland spirit. Among the notable attendees were whisky aficionados Wilson Lee and Kyan Yap, entrepreneurs Roen Cian, Carey Ng, and Josiah Khong, along with trendsetters Leslie Png and Natalie Prabha, all savoring the exceptional Highland whisky that delighted their palates with its richness, flair, and flamboyance.

Hosted by Dave Jony, Brand Ambassador of Brown-Forman Singapore, guests were officially introduced to The Glendronach's latest campaign, &ldquo;Raise Expectations.&rdquo; Chef Yahvin Siri from NADODI then presented a specially curated 3-course menu for the preview session, allowing attendees to savour the fruity yet robust expressions of The Glendronach paired perfectly with each dish. The evening was further enhanced by a performance from violinist and music producer Dennis Lau.
Sally Goh, Emerging Asia General Manager of Brown-Forman Asia, took to the stage to unveil the brand's new direction alongside its refreshed visual identity. Joni Na, Emerging Asia Brand Manager, expressed enthusiasm for the collaboration with NADODI, known for its heritage dishes that celebrate authentic and diverse South Indian flavours. &ldquo;This aligns perfectly with our &lsquo;Raise Expectations&rsquo; campaign as we embark on a new era for The Glendronach,&rdquo; she stated.
Stuart Fear, Brown-Forman Regional Brand Ambassador and newly appointed Keeper of the Quaich, enriched the evening with stories from his experiences at The Glendronach distillery, guiding guests through the complex, rich flavours of the classic range, including the 12 Year Old, 15 Year Old, and 18 Year Old Single Malts.
&ldquo;The flavour crescendo of The Glendronach is unlike any other whisky. The result is a harmonious fusion of flavours, where the robust Highland spirit beautifully intertwines with opulent Spanish flair. We are excited to introduce a new look that pays homage to our rich history, and invite whisky lovers who seek to explore a rewarding experience to indulge in the spirit with us,&rdquo; he said.

Setting a benchmark that reflects the exquisite nature of the spirit, the newly designed bottle of The Glendronach boasts an elegant, timeless aesthetic. While the bottle has undergone numerous evolutions over the decades, one enduring element remains&mdash;the artistic rendering of The Glendronach distillery, symbolising the mastery of sherry cask maturation. Despite the changing packaging, the artistry and tradition behind crafting The Glendronach Single Malt remain steadfast, with the distillery team dedicated to producing the richest and most robust Highland spirit since 1926.
The influence of Oloroso casks contributes crisp spice and nutty oak characteristics, while Pedro Xim&eacute;nez enriches the whisky with depth and notes of dark chocolate. This harmonious blend allows the whisky makers to achieve the perfect balance, enhancing The Glendronach's distinctive house style.
From now until 30 November 2024, whisky aficionados can immerse themselves in the exceptional spirit of The Glendronach with a specially crafted 7-course menu at NADODI (RM 990+). As of December 2024,&nbsp;the menu at Nadodi KL has been updated to now feature additional single-malt expressions under Brown-Forman. This updated menu will be available until&nbsp;31 January 2025.

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