Seiko launches a milestone brand new boutique at The Exchange TRX.

Seiko, one of the world&rsquo;s most revered watch brands, delighted horology enthusiasts with the grand opening of its latest boutique, right in the heart of Kuala Lumpur, at The Exchange TRX. This new store, a first in Malaysia, showcases Seiko&rsquo;s finest timepieces and commemorates the brand&rsquo;s 100th anniversary since launching its first wristwatch. This moment also marks the beginning of a new era in Seiko&rsquo;s storied history.

Making his debut visit to Malaysia since assuming leadership in April 2021, Seiko Watch Corporation President Akio Naito flew in from Japan to officially launch the boutique. He was accompanied by key executives, including Yoshikatsu Kawada, Director &amp; Senior Executive Vice President, and Yukiaki Suganuma, Vice President. Joining the celebration was Joshua Wong, Vice Chairman of Thong Sia Group, and to the delight of fans, Malaysia&rsquo;s two-time Olympian and Seiko Prospex Brand Friend, Welson Sim, made a special appearance.
The boutique showcases Seiko&rsquo;s renowned collections such as King Seiko, Astron, Presage, Prospex, and Seiko 5 Sports. These iconic lines highlight Seiko&rsquo;s unwavering commitment to precision, innovation, and craftsmanship, catering to the tastes of both collectors and casual enthusiasts. Beyond providing an elevated shopping experience, the boutique sets a new standard for quality and reliability in the Malaysian watch market.
&ldquo;As the sole distributor of SEIKO timepieces in Malaysia and Brunei, our long-standing partnership with Seiko Watch Corporation fostered since 1963 is grounded in shared values, mutual trust and unwavering support. The solid foundation has enabled us to introduce this boutique to our Malaysian watch fans. We are delighted to celebrate SEIKO Brand 100th anniversary with everyone through an exclusive exhibition that highlights the brand&rsquo;s boldest aspirations. I look forward to seeing the Malaysian watch market continue to thrive as we embark on this new chapter together,&rdquo; said Joseph Wong, Chairman of Thong Sia Group, who travelled from Hong Kong specially for the grand opening.

To celebrate this landmark event, Seiko introduced the Power Design Project Exhibition 2024 to Malaysia for the very first time. Centred around the theme "Incredibly Specialized Watches", the exhibition highlighted seven distinct conceptual designs that showcase Seiko&rsquo;s pioneering innovation and technical expertise. The event featured Yu Ishihara, Seiko&rsquo;s Design Director of the Design Development Team, who mesmerised the audience by sharing the creative vision behind these exceptional timepieces. The Power Design Project serves as a platform for Seiko&rsquo;s in-house designers to push the boundaries of traditional watchmaking, allowing them to express their creativity and individual interpretations of the craft. Located at The Exchange TRX&rsquo;s Concourse on the Ground Floor, the exhibition was open to the public until 11th of August 2024, and offered a rare opportunity for all to explore Seiko&rsquo;s design ingenuity and the visionary concepts that continue to define the brand&rsquo;s global reputation in watchmaking.

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