Piaget showcases its heritage and capabilities at the famed exhibition.

From the 1st to the 3rd of March 2024, at the heart of Madinat Jumeirah, Piaget renewed its historic ties with the contemporary art fair Art Dubai.&nbsp;The brand returns to the very essence of its style, celebrating the power and radiant energy of its signature goldwork with &lsquo;The House of Gold&rsquo; exhibition, marked by inspiring collaborations with artists and designers from the region. Art Dubai, a key event in the international contemporary art scene, has always held special interest for Piaget. This part of the world has been close to the Piaget family's hearts since the 1960s.

&ldquo;Taking part in the 17th edition of Art Dubai in 2024, during Piaget&rsquo;s grand celebration of its 150th anniversary, was an undeniable and natural choice for us,&rdquo; said Benjamin Comar, Piaget CEO.
'The House of Gold' exhibition serves as a dialogue between the Maison's rich heritage and vibrant present. It is a space for creative fusion, celebrating long-standing icons as well as their contemporary reinterpretations, all linked by a common thread: the wonders of goldwork. Gold, the noblest of materials, was painstakingly carved and engraved by the craftspeople of the 'Ateliers de l&rsquo;Extraordinaire', who worked in secrecy in Piaget's Genevan workshops. Under their expert eyes and skillful hands, unique pieces came to life in a precious blend of High Watchmaking and High Jewellery.
At one end, the Swinging Sautoir necklace has been crafted to offer its wearer a novel way of reading time. In another spotlight, Limelight Gala watches have been imbued with the Maison's couture charm. The craftsmanship in the watchmaking ateliers is always impressive, showcasing the artistry behind Piaget's ultra-thin timepieces, ranging from the earliest versions to the recently launched Piaget Polo Perpetual Calendar Ultra-Thin models.
Another highlight of Piaget's 'House of Gold' expertise is the unveiling of an exceptionally iconic timepiece, meticulously crafted from the finest metal to create a unique piece of artistry that serves both as an exquisite bracelet and a watch: the Piaget Polo 79. This legendary watch is revealed at Art Dubai, marking a significant prelude to the 150th-anniversary celebrations set to precede the highly anticipated 'Watches and Wonders' event in April 2024.
&ldquo;We are delighted to welcome Piaget to Art Dubai as our high jewellery and watch partner &mdash; an iconic brand that shares our vision for art, artistry, and excellence,&rdquo; stated Benedetta Ghione, Art Dubai&rsquo;s Executive Director.

Throughout the storied history of the Maison, numerous artists and celebrities have interacted with the Piaget family, becoming an essential part of the renowned 'Piaget Society'. This tradition continues with two innovative collaborations revealed at the 17th edition of Art Dubai. The first is a limited edition of Piaget's Limelight Gala watch, reimagined by designer Shamsa Alabbar. This creation offers a mesmerizing new take on typography and Arabic graphic design, showcased through the elegant contours of the iconic jewellery watch.
The second collaboration sees Piaget granting complete creative freedom to artist Razan Alazzouni, who previously partnered with Piaget to offer a fresh perspective on the Possession jewellery collection. This time, she draws inspiration from a unique variant of the Limelight Gala, crafted from gold and inlaid with ornamental stone marquetry. The outcome is a perfect blend, emerging from the unexpected confluence of diverse cultures and eras, a confluence that enriches both parties and adds a new chapter to Piaget's legacy of Extralegenza.

Shining at Art Dubai

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