The magnificent SHH comes to Kuala Lumpur.

With a journey that began with the launch of the Singapore SHH boutique in September 2022, followed by openings in Bangkok and Taipei, Sincere Fine Watches continues its momentum with the inauguration of the latest SHH boutique in Kuala Lumpur, Malaysia. Strategically situated in the heart of Kuala Lumpur, in the Pavilion Kuala Lumpur, this new landmark boutique is a celebration of the intricate artistry and fascinating details of independent watchmaking. Now a must-visit destination for watch collectors and lovers, it offers a carefully curated selection of exceptionally rare, exclusive, and ultra-luxurious timepieces.
The boutique houses an impressive collection from seventeen extraordinary independent watch brands and they been selected for the savoir faire they bring to this new retail experience. Set to be the flagship store for this innovative concept, the SHH boutique occupies a vast area of 5,000 square feet. It stretches across two levels within Pavilion Kuala Lumpur and boasts a striking exterior with its own glamorous fa&ccedil;ade and even a dedicated area for private vehicle drop-offs. Located in the vibrant Bukit Bintang shopping district, the boutique will never fail to captivate visitors with its eye-catching 3D LED screens situated at the entrance.
Echoing the vibrant sophistication of existing SHH boutiques, the location adopts warm copper tones, mirrored surfaces, and multi-layered visuals. It marks a shift to a 'Maison concept,' emphasising a personalised retail experience. The treasured watches are displayed museum-style, encouraging closer appreciation and understanding of each timepiece. Upon arrival, visitors to the boutique are welcomed into a luxurious environment that has been thoughtfully designed with distinct zones for various purposes. There are even spaces for events, a private lounge and bar, and a fine-dining area. This setup ensures an always fresh, immersive and exclusive experience for clients.

At launch, SHH in Kuala Lumpur showcases the following brands, chosen for their distinct characteristics, exceptional craftsmanship and unforgettable timepieces: Angelus, Armin Strom, Arnold and Son, Christiaan Van Der Klaauw, Credor, Cvstos, Czapek &amp; Cie., Faberge, Ferdinand Berthoud, Greubel Forsey, H. Moser &amp; Cie., Lang &amp; Heyne, Laurent Ferrier, Louis Moinet, Montblanc, Moritz Grossmann and Parmigiani Fleurier. Additionally, to commemorate its official launch in November 2023, Sincere Fine Watches has unveiled four exclusive SHH Edition watches from Armin Strom Tribute, Czapek &amp; Cie, Christiaan Van Der Klaauw and Greubel Forsey respectively.
Mr. Ong Ban, CEO of Sincere Fine Watches says &ldquo;Sincere Fine Watches has played the role of watch specialist since the early 2000s. Building a watch community where customers come together to exchange knowledge, discuss their passion, and immerse themselves in the world of haute horlogerie has always been important to us. Each visit should be memorable: the SHH philosophy is about showcasing the latest and the best. Our timepieces are the heroes of the shop, and it is our sales representatives&rsquo; responsibility to engage, educate, and explain the craftsmanship and unique intricacies of these astonishing pieces.&rdquo;

Dreams Realised

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