Zenith arrives at The Exchange TRX with its first boutique in Malaysia.

September 10th, 2024 saw Zenith announcing the opening of its first standalone boutique in Malaysia, in collaboration with Swiss Watch, a premier luxury watch retailer by Valiram. Strategically located in the heart of Malaysia&rsquo;s financial district, this flagship boutique finds its home at The Exchange TRX, a vibrant centre for commerce and culture.
The new boutique offers a fully immersive experience where the space blends contemporary design with timeless elegance, reflecting the brand's innovative spirit and rich heritage. Cool grey walls, calming blue accents, and refined wooden flooring create a harmonious atmosphere. Also, the facade seamlessly incorporates Zenith&rsquo;s signature four-pointed star design, subtly integrated into illuminated and tiled features. A striking star-shaped structure decorates the side window, captivating passersby with its visual appeal. Additionally, two exterior sides of the boutique are equipped with LED screens, showcasing the latest collections and further enhancing the boutique&rsquo;s dynamic presence.
&ldquo;The opening of this boutique is a testament to Swiss Watch&rsquo;s long-standing partnership with Zenith and it reinforces our shared commitment towards bringing the best of luxury experiences to the watch community. Since the beginning of our partnership almost 15 years ago, we have always believed in the brand. The addition of the first stand-alone Zenith boutique in Malaysia presents a compelling strategic opportunity and widens the repertoire of specialist boutiques operated by Swiss Watch. Zenith is a luxury watchmaking brand that is continuously at the forefront of innovation, marrying spectacular movements with exceptional designs. We believe this amazing partnership with Zenith will continue to expand in the region&rdquo;, says Ashvin Valiram, Executive Director of Valiram.

The boutique&rsquo;s entrance opens to the captivating &lsquo;Story Bar&rsquo;. Here, visitors can explore the brand&rsquo;s watchmaking journey, from its founding in 1865 to its present-day innovations. Surrounding the space, the walls elegantly showcase the Chronomaster, Defy, Elite, and Pilot collections. Inside, the modern design continues with two dedicated consultation areas, offering clients the chance to discover Zenith&rsquo;s watches while receiving expert advice from horological specialists. For those desiring a more personalised experience, the boutique also features a private lounge, providing an intimate and relaxed setting for tailored recommendations and one-on-one consultations.
At the boutique, visitors can delve into Zenith&rsquo;s remarkable selection of timepieces. Key highlights include the latest releases such as the Chronomaster Original Triple Calendar, Defy Skyline Chronograph, and Defy Extreme Diver. The boutique also features rare and exclusive haute-horlogerie creations like the DEFY Zero-G and DEFY Double Tourbillon. Making their debut in the Malaysian market, special retail editions are also available, including the Chronomaster Original Triple Calendar Boutique Edition with a vibrant green dial, the Defy Skyline Boutique Edition with refined rose gold accents, and the limited edition Defy Skyline Tourbillon by Felipe Pantone.
Benoit de Clerck, CEO of Zenith, stated, &ldquo;We are thrilled to further our partnership with Swiss Watch in the Malaysian market. This boutique increases the visibility and accessibility of Zenith and allows Malaysian watch enthusiasts to connect more closely to the authentic spirit of the brand. It is our way of thanking our clients, listening to their needs, and providing an impressive retail experience."

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